Page 36 - February 2023 Issue
P. 36

 ONLINE MARKETING
􏰀􏰁􏰂􏰃􏰄 􏰆􏰇􏰈􏰈􏰂􏰆􏰆􏰉􏰇􏰊 􏰋􏰇􏰆􏰌􏰍􏰂􏰆􏰆 􏰎􏰏􏰍􏰂􏰃 􏰃􏰂􏰈􏰎􏰐􏰍􏰌􏰑􏰂􏰆 􏰒􏰓􏰔􏰒 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐 􏰌􏰆 􏰌􏰍􏰒􏰂􏰐􏰃􏰔􏰊 􏰒􏰎 􏰒􏰓􏰂􏰌􏰃 􏰋􏰇􏰆􏰌􏰍􏰂􏰆􏰆􏰗 􏰘􏰉􏰒􏰂􏰃 􏰔􏰊􏰊􏰙 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐 􏰚􏰃􏰌􏰁􏰂􏰆 􏰛􏰃􏰎􏰜􏰒􏰆􏰙 􏰍􏰂􏰏 􏰈􏰇􏰆􏰒􏰎􏰕􏰂􏰃􏰆􏰙 􏰔􏰍􏰚 􏰊􏰎􏰍􏰐􏰝􏰒􏰂􏰃􏰕 􏰋􏰂􏰍􏰂􏰜􏰒􏰆 􏰉􏰎􏰃 􏰒􏰓􏰂 􏰈􏰎􏰕􏰛􏰔􏰍􏰄􏰗
When thinking about marketing your business, you’ll have countless questions. Such as:
􏰞 􏰟􏰓􏰔􏰒􏰠􏰆 􏰒􏰓􏰂 􏰈􏰎􏰍􏰒􏰃􏰔􏰆􏰒 􏰋􏰂􏰒􏰏􏰂􏰂􏰍 􏰎􏰍􏰊􏰌􏰍􏰂 􏰔􏰍􏰚 􏰎􏰡􏰌􏰍􏰂 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐􏰢 􏰞 􏰣􏰆 􏰎􏰍􏰂 􏰋􏰂􏰒􏰒􏰂􏰃 􏰒􏰓􏰔􏰍 􏰒􏰓􏰂 􏰎􏰒􏰓􏰂􏰃􏰢
􏰞 􏰟􏰓􏰌􏰈􏰓 􏰌􏰆 􏰒􏰓􏰂 􏰋􏰂􏰒􏰒􏰂􏰃 􏰎􏰛􏰒􏰌􏰎􏰍 􏰉􏰎􏰃 􏰄􏰎􏰇􏰢
􏰤􏰓􏰂􏰆􏰂 􏰔􏰃􏰂 􏰔􏰊􏰊 􏰈􏰃􏰌􏰒􏰌􏰈􏰔􏰊 􏰥􏰇􏰂􏰆􏰒􏰌􏰎􏰍􏰆􏰙 􏰔􏰍􏰚 􏰒􏰓􏰌􏰆 􏰐􏰇􏰌􏰚􏰂 􏰏􏰌􏰊􏰊 􏰔􏰆􏰆􏰌􏰆􏰒 􏰄􏰎􏰇 􏰌􏰍 􏰚􏰂􏰈􏰌􏰚􏰌􏰍􏰐 􏰏􏰓􏰌􏰈􏰓 􏰆􏰄􏰆􏰒􏰂􏰕 􏰏􏰎􏰃􏰖􏰆 􏰋􏰂􏰆􏰒􏰗
What Is Online Marketing?
􏰦􏰍􏰊􏰌􏰍􏰂 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐 􏰌􏰍􏰁􏰎􏰊􏰁􏰂􏰆 􏰛􏰃􏰎􏰕􏰎􏰒􏰌􏰍􏰐 􏰄􏰎􏰇􏰃 􏰛􏰃􏰎􏰚􏰇􏰈􏰒􏰙 􏰋􏰇􏰆􏰌􏰍􏰂􏰆􏰆􏰙 􏰎􏰃 􏰆􏰂􏰃􏰁􏰌􏰈􏰂 􏰎􏰍 􏰒􏰓􏰂 􏰌􏰍􏰒􏰂􏰃􏰍􏰂􏰒 􏰁􏰌􏰔 􏰄􏰎􏰇􏰃 􏰏􏰂􏰋􏰆􏰌􏰒􏰂􏰙 􏰆􏰎􏰈􏰌􏰔􏰊 􏰕􏰂􏰚􏰌􏰔􏰙 􏰎􏰃 􏰎􏰍􏰊􏰌􏰍􏰂 􏰔􏰚􏰆􏰗
Advantages of online marketing include:
1. You can see the interactions of your content and promotions with social media channels. 􏰧􏰎􏰇 􏰈􏰔􏰍 􏰆􏰂􏰂 􏰄􏰎􏰇􏰃 􏰔􏰇􏰚􏰌􏰂􏰍􏰈􏰂􏰠􏰆 􏰒􏰓􏰎􏰇􏰐􏰓􏰒􏰆 􏰎􏰍 􏰄􏰎􏰇􏰃 􏰋􏰃􏰔􏰍􏰚􏰌􏰍􏰐 􏰔􏰍􏰚 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐 􏰂􏰨􏰎􏰃􏰒􏰆􏰗 􏰣􏰉 􏰄􏰎􏰇􏰠􏰃􏰂 􏰆􏰂􏰂􏰌􏰍􏰐 􏰕􏰇􏰊􏰒􏰌􏰛􏰊􏰂 􏰊􏰌􏰖􏰂􏰆 􏰔􏰍􏰚 􏰆􏰓􏰔􏰃􏰂􏰆 􏰎􏰉 􏰄􏰎􏰇􏰃 􏰈􏰎􏰍􏰒􏰂􏰍􏰒􏰙 􏰄􏰎􏰇􏰠􏰃􏰂 􏰚􏰎􏰌􏰍􏰐 􏰆􏰎􏰕􏰂􏰒􏰓􏰌􏰍􏰐 􏰃􏰌􏰐􏰓􏰒􏰩
2. It’s simple to track your return on investment (ROI). 􏰧􏰎􏰇 􏰈􏰔􏰍 􏰒􏰃􏰔􏰈􏰖 􏰈􏰊􏰌􏰈􏰖􏰆 􏰔􏰍􏰚 􏰆􏰔􏰊􏰂􏰆 􏰎􏰍􏰊􏰌􏰍􏰂 􏰒􏰎 􏰆􏰂􏰂 􏰏􏰓􏰌􏰈􏰓 􏰔􏰚􏰆 􏰔􏰃􏰂 􏰒􏰓􏰂 􏰕􏰎􏰆􏰒 􏰛􏰃􏰎􏰜􏰒􏰔􏰋􏰊􏰂􏰗 􏰣􏰒 􏰏􏰌􏰊􏰊 􏰓􏰂􏰊􏰛 􏰄􏰎􏰇 􏰒􏰎 􏰕􏰔􏰖􏰂 􏰌􏰍􏰒􏰂􏰊􏰊􏰌􏰐􏰂􏰍􏰒 􏰚􏰂􏰈􏰌􏰆􏰌􏰎􏰍􏰆 􏰃􏰂􏰐􏰔􏰃􏰚􏰌􏰍􏰐 􏰉􏰇􏰒􏰇􏰃􏰂 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐 􏰆􏰒􏰃􏰔􏰒􏰂􏰐􏰌􏰂􏰆 􏰔􏰍􏰚 􏰈􏰔􏰕􏰛􏰔􏰌􏰐􏰍􏰆􏰗
􏰪􏰗 􏰧􏰎􏰇 􏰈􏰔􏰍 􏰒􏰔􏰃􏰐􏰂􏰒 􏰆􏰛􏰂􏰈􏰌􏰜􏰈 􏰚􏰂􏰕􏰎􏰐􏰃􏰔􏰛􏰓􏰌􏰈􏰆􏰗 􏰟􏰌􏰒􏰓 􏰎􏰍􏰊􏰌􏰍􏰂 􏰕􏰔􏰃􏰖􏰂􏰒􏰌􏰍􏰐􏰙 􏰌􏰒􏰠􏰆 􏰛􏰎􏰆􏰆􏰌􏰋􏰊􏰂 􏰒􏰎 􏰚􏰃􏰌􏰁􏰂 􏰛􏰔􏰃􏰒􏰌􏰈􏰇􏰊􏰔􏰃 􏰐􏰃􏰎􏰇􏰛􏰆 􏰎􏰉 􏰛􏰂􏰎􏰛􏰊􏰂 􏰒􏰎 􏰄􏰎􏰇􏰃 􏰛􏰃􏰎􏰚􏰇􏰈􏰒􏰆 􏰎􏰃 􏰆􏰂􏰃􏰁􏰌􏰈􏰂􏰆 􏰝 􏰛􏰂􏰎􏰛􏰊􏰂 􏰊􏰌􏰖􏰂􏰊􏰌􏰂􏰃 􏰒􏰎 􏰛􏰔􏰒􏰃􏰎􏰍􏰌􏰑􏰂 􏰄􏰎􏰇􏰃 􏰆􏰌􏰒􏰂􏰗
There are also some minuses to using online marketing, such as:
VS
OFFLINE MARKETING
 36
1. Digital
annoying. 􏰟􏰓􏰌􏰊􏰂 􏰌􏰒􏰠􏰆 􏰇􏰍􏰚􏰎􏰇􏰋􏰒􏰂􏰚􏰊􏰄 􏰈􏰊􏰂􏰁􏰂􏰃 􏰒􏰓􏰔􏰒 􏰔􏰚􏰁􏰂􏰃􏰒􏰌􏰆􏰂􏰃􏰆 􏰈􏰔􏰍 􏰒􏰔􏰃􏰐􏰂􏰒 􏰔􏰚􏰆 􏰒􏰔􏰌􏰊􏰎􏰃􏰂􏰚 􏰒􏰎 􏰄􏰎􏰇􏰙 􏰆􏰓􏰎􏰏􏰌􏰍􏰐 􏰄􏰎􏰇 􏰔􏰚􏰆 􏰉􏰎􏰃 􏰛􏰃􏰎􏰚􏰇􏰈􏰒􏰆 􏰄􏰎􏰇 􏰃􏰂􏰆􏰂􏰔􏰃􏰈􏰓􏰂􏰚 􏰛􏰃􏰂􏰁􏰌􏰎􏰇􏰆􏰊􏰄􏰙 􏰒􏰓􏰂􏰄 􏰈􏰔􏰍 􏰋􏰂 􏰓􏰌􏰐􏰓􏰊􏰄 􏰌􏰃􏰃􏰌􏰒􏰔􏰒􏰌􏰍􏰐 􏰔􏰍􏰚 􏰛􏰎􏰆􏰆􏰌􏰋􏰊􏰄 􏰒􏰇􏰃􏰍 􏰄􏰎􏰇 􏰎􏰨 􏰉􏰃􏰎􏰕 􏰔 􏰋􏰃􏰔􏰍􏰚􏰗
2. The ads are short-lived. 􏰫􏰍􏰊􏰌􏰖􏰂 􏰔 􏰋􏰌􏰊􏰊􏰋􏰎􏰔􏰃􏰚􏰙 􏰔􏰍 􏰎􏰍􏰊􏰌􏰍􏰂 􏰔􏰚 􏰈􏰔􏰍 􏰈􏰎􏰕􏰉􏰎􏰃􏰒􏰔􏰋􏰊􏰄 􏰋􏰂 􏰌􏰐􏰍􏰎􏰃􏰂􏰚 􏰎􏰃 􏰕􏰌􏰆􏰆􏰂􏰚􏰗 􏰣􏰒􏰠􏰆 􏰆􏰌􏰕􏰛􏰊􏰂 􏰒􏰎 􏰆􏰈􏰃􏰎􏰊􏰊 􏰛􏰔􏰆􏰒 􏰔 􏰋􏰊􏰇􏰃􏰋 􏰔􏰍􏰚 􏰈􏰊􏰌􏰈􏰖 􏰒􏰎 􏰒􏰓􏰂 􏰍􏰂􏰬􏰒 􏰏􏰌􏰒􏰓􏰎􏰇􏰒 􏰍􏰎􏰒􏰌􏰈􏰂􏰗
3. Online marketing is continuously
advertisements
can be
  












































































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