Page 37 - February 2023 Issue

evolving. 􏰁􏰂􏰃􏰄􏰃􏰅􏰆 􏰇􏰈􏰉􏰇􏰊􏰆 􏰆􏰋􏰌􏰃􏰍􏰂􏰎􏰏􏰐 􏰑􏰄􏰇􏰏􏰒 􏰏􏰃􏰉 􏰍􏰋 􏰐􏰄􏰇􏰆􏰓 􏰇􏰏􏰒 􏰌􏰇􏰆􏰍􏰃􏰄􏰔 􏰉􏰂􏰃􏰍􏰂􏰃􏰄 􏰎􏰍􏰅􏰆 􏰇 􏰕􏰂􏰇􏰏􏰐􏰃 􏰍􏰋 􏰍􏰂􏰃 􏰆􏰃􏰇􏰄􏰕􏰂 􏰃􏰏􏰐􏰎􏰏􏰃 􏰇􏰈􏰐􏰋􏰄􏰎􏰍􏰂􏰌 􏰋􏰄 􏰍􏰂􏰃 􏰈􏰇􏰍􏰃􏰆􏰍 􏰆􏰋􏰕􏰎􏰇􏰈 􏰌􏰃􏰒􏰎􏰇 􏰓􏰈􏰇􏰍􏰖􏰋􏰄􏰌􏰗 􏰘􏰖 􏰊􏰋􏰙 􏰚􏰃􏰃􏰓 􏰙􏰓 􏰉􏰎􏰍􏰂 􏰆􏰎􏰐􏰏􏰎􏰛􏰕􏰇􏰏􏰍 􏰍􏰄􏰃􏰏􏰒􏰆􏰔 􏰊􏰋􏰙􏰅􏰈􏰈 􏰖􏰃􏰃􏰈 􏰎􏰏􏰕􏰈􏰙􏰒􏰃􏰒􏰗
􏰜􏰂􏰇􏰍 􏰘􏰆 􏰝􏰞􏰎􏰏􏰃 􏰟􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐􏰠
􏰝􏰡􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰎􏰆 􏰒􏰎􏰆􏰍􏰎􏰏􏰕􏰍􏰈􏰊 􏰇􏰏􏰊􏰍􏰂􏰎􏰏􏰐 􏰍􏰂􏰇􏰍 􏰒􏰋􏰃􏰆􏰏􏰅􏰍 􏰃􏰏􏰍􏰇􏰎􏰈 􏰍􏰂􏰃 􏰙􏰆􏰃 􏰋􏰖 􏰍􏰂􏰃 􏰎􏰏􏰍􏰃􏰄􏰏􏰃􏰍􏰢 􏰌􏰇􏰐􏰇􏰣􏰎􏰏􏰃􏰆 􏰋􏰄 􏰁􏰤 􏰇􏰒􏰥􏰃􏰄􏰍􏰎􏰆􏰃􏰌􏰃􏰏􏰍􏰆 􏰇􏰄􏰃 􏰃􏰦􏰇􏰌􏰓􏰈􏰃􏰆 􏰋􏰖 􏰍􏰂􏰎􏰆 􏰚􏰎􏰏􏰒 􏰋􏰖 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐􏰗
􏰧􏰒􏰥􏰇􏰏􏰍􏰇􏰐􏰃􏰆 􏰋􏰖 􏰋􏰞􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 may involve:
1. It’s impactful and easy to understand. 􏰧 􏰁􏰤 􏰕􏰋􏰌􏰌􏰃􏰄􏰕􏰎􏰇􏰈 􏰋􏰄 􏰑􏰎􏰈􏰈􏰑􏰋􏰇􏰄􏰒 􏰉􏰎􏰈􏰈 􏰋􏰖􏰍􏰃􏰏 􏰑􏰃􏰕􏰋􏰌􏰃 􏰓􏰇􏰄􏰍 􏰋􏰖 􏰇 􏰓􏰃􏰄􏰆􏰋􏰏􏰅􏰆 􏰒􏰇􏰎􏰈􏰊 􏰈􏰎􏰖􏰃 􏰇􏰏􏰒 􏰉􏰎􏰈􏰈 􏰑􏰃 􏰃􏰇􏰆􏰊 􏰍􏰋 􏰒􏰎􏰐􏰃􏰆􏰍 􏰇􏰏􏰒 􏰙􏰏􏰒􏰃􏰄􏰆􏰍􏰇􏰏􏰒􏰗
2. Printed marketing materials are more lasting. 􏰨􏰏􏰈􏰃􏰆􏰆 􏰇 􏰌􏰇􏰐􏰇􏰣􏰎􏰏􏰃 􏰎􏰆 􏰓􏰙􏰍 􏰎􏰏 􏰍􏰂􏰃 􏰍􏰄􏰇􏰆􏰂 􏰋􏰄 􏰄􏰃􏰕􏰊􏰕􏰈􏰃􏰒􏰔 􏰍􏰂􏰃 􏰇􏰒􏰥􏰃􏰄􏰍􏰎􏰆􏰃􏰌􏰃􏰏􏰍􏰆 􏰖􏰋􏰙􏰏􏰒 􏰉􏰎􏰍􏰂􏰎􏰏 􏰉􏰎􏰈􏰈 􏰑􏰃 􏰙􏰏􏰃􏰏􏰒􏰎􏰏􏰐􏰗 􏰁􏰂􏰃􏰊 􏰕􏰇􏰏 􏰆􏰍􏰎􏰈􏰈 􏰉􏰋􏰄􏰚 􏰖􏰋􏰄 􏰉􏰃􏰃􏰚􏰆 􏰋􏰄 􏰌􏰋􏰏􏰍􏰂􏰆 􏰇􏰖􏰍􏰃􏰄 􏰑􏰃􏰎􏰏􏰐 􏰓􏰙􏰑􏰈􏰎􏰆􏰂􏰃􏰒􏰗
􏰩􏰗 􏰟􏰇􏰏􏰊 􏰋􏰞􏰎􏰏􏰃 􏰇􏰒􏰆 􏰇􏰄􏰃 􏰙􏰏􏰎􏰪􏰙􏰃 􏰇􏰏􏰒 likely to be remembered much better than Instagram. 􏰁􏰂􏰎􏰏􏰚 􏰋􏰖 􏰇􏰈􏰈 􏰍􏰂􏰃 􏰖􏰇􏰌􏰋􏰙􏰆 􏰫􏰙􏰓􏰃􏰄 􏰬􏰋􏰉􏰈 􏰇􏰒􏰆 􏰇􏰏􏰒 􏰋􏰍􏰂􏰃􏰄 􏰕􏰋􏰌􏰌􏰃􏰄􏰕􏰎􏰇􏰈􏰆 􏰉􏰃 􏰚􏰏􏰋􏰉 􏰆􏰋 􏰉􏰃􏰈􏰈 􏰍􏰂􏰇􏰍 􏰍􏰂􏰃􏰊􏰅􏰄􏰃 􏰇 􏰓􏰇􏰄􏰍 􏰋􏰖 􏰋􏰙􏰄 􏰕􏰙􏰈􏰍􏰙􏰄􏰃􏰗 􏰁􏰂􏰃􏰊 􏰇􏰄􏰃 􏰌􏰃􏰌􏰋􏰄􏰇􏰑􏰈􏰃􏰗
􏰝􏰞􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰇􏰈􏰆􏰋 􏰂􏰇􏰆 􏰆􏰋􏰌􏰃 negative aspects, such as:
1. It can take time to assess the success of an ad campaign. 􏰁􏰂􏰃􏰄􏰃 􏰇􏰄􏰃 􏰉􏰇􏰊􏰆 􏰍􏰋 􏰌􏰃􏰇􏰆􏰙􏰄􏰃 􏰎􏰍􏰔 􏰑􏰙􏰍 􏰍􏰂􏰃􏰊 􏰇􏰄􏰃 􏰈􏰃􏰆􏰆 􏰎􏰏􏰭􏰒􏰃􏰓􏰍􏰂 􏰇􏰏􏰒 􏰇􏰕􏰕􏰙􏰄􏰇􏰍􏰃 􏰍􏰂􏰇􏰏 􏰍􏰂􏰋􏰆􏰃 􏰇􏰥􏰇􏰎􏰈􏰇􏰑􏰈􏰃 􏰖􏰋􏰄 􏰋􏰏􏰈􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐􏰗
2. It can be expensive. 􏰁􏰊􏰓􏰎􏰕􏰇􏰈􏰈􏰊􏰔 􏰋􏰡􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰕􏰇􏰏 􏰑􏰃 􏰕􏰋􏰆􏰍􏰈􏰊􏰗 􏰮􏰥􏰃􏰏 􏰇 􏰆􏰎􏰏􏰐􏰈􏰃 􏰩􏰯􏰭􏰆􏰃􏰕􏰋􏰏􏰒 􏰆􏰓􏰋􏰍 􏰋􏰏 􏰁􏰤 􏰋􏰄 􏰇 􏰆􏰂􏰋􏰄􏰍 􏰄􏰙􏰏 􏰎􏰏 􏰊􏰋􏰙􏰄 􏰈􏰋􏰕􏰇􏰈 􏰏􏰃􏰉􏰆􏰓􏰇􏰓􏰃􏰄 􏰕􏰇􏰏 􏰕􏰋􏰆􏰍 􏰇 􏰆􏰙􏰑􏰆􏰍􏰇􏰏􏰍􏰎􏰇􏰈 􏰇􏰌􏰋􏰙􏰏􏰍 􏰋􏰖 􏰌􏰋􏰏􏰃􏰊􏰗
3. Little feedback from your audience. 􏰧􏰖􏰍􏰃􏰄 􏰄􏰙􏰏􏰏􏰎􏰏􏰐 􏰍􏰂􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰕􏰇􏰌􏰓􏰇􏰎􏰐􏰏􏰔 􏰊􏰋􏰙 􏰕􏰇􏰏 􏰆􏰃􏰈􏰒􏰋􏰌 􏰐􏰇􏰙􏰐􏰃 􏰍􏰂􏰃 􏰄􏰃􏰆􏰓􏰋􏰏􏰆􏰃􏰆 􏰖􏰄􏰋􏰌 􏰊􏰋􏰙􏰄 􏰓􏰄􏰋􏰆􏰓􏰃􏰕􏰍􏰎􏰥􏰃 􏰕􏰙􏰆􏰍􏰋􏰌􏰃􏰄􏰆􏰗
Which is Better for You?
􏰬􏰋􏰍􏰂 􏰋􏰏􏰈􏰎􏰏􏰃 􏰇􏰏􏰒 􏰋􏰡􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰂􏰇􏰥􏰃 􏰍􏰂􏰃􏰎􏰄 􏰇􏰒􏰥􏰇􏰏􏰍􏰇􏰐􏰃􏰆 􏰇􏰏􏰒 􏰒􏰎􏰆􏰇􏰒􏰥􏰇􏰏􏰍􏰇􏰐􏰃􏰆􏰗
􏰝􏰡􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰎􏰆 􏰌􏰋􏰄􏰃 􏰍􏰄􏰇􏰒􏰎􏰍􏰎􏰋􏰏􏰇􏰈 􏰇􏰏􏰒 􏰑􏰃􏰍􏰍􏰃􏰄 􏰒􏰎􏰄􏰃􏰕􏰍􏰃􏰒 􏰍􏰋􏰉􏰇􏰄􏰒 􏰋􏰈􏰒􏰃􏰄 􏰐􏰃􏰏􏰃􏰄􏰇􏰍􏰎􏰋􏰏􏰆􏰢 􏰋􏰏􏰈􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰎􏰆 􏰇 􏰑􏰃􏰍􏰍􏰃􏰄 􏰋􏰓􏰍􏰎􏰋􏰏 􏰖􏰋􏰄 􏰍􏰂􏰃 􏰊􏰋􏰙􏰏􏰐􏰃􏰄 􏰐􏰃􏰏􏰃􏰄􏰇􏰍􏰎􏰋􏰏􏰗 􏰰􏰋􏰉􏰃􏰥􏰃􏰄􏰔 􏰍􏰂􏰃􏰆􏰃 􏰇􏰄􏰃 􏰐􏰃􏰏􏰃􏰄􏰇􏰈􏰎􏰍􏰎􏰃􏰆 􏰇􏰏􏰒 􏰌􏰇􏰊 􏰏􏰋􏰍 􏰇􏰓􏰓􏰈􏰊 􏰍􏰋 􏰊􏰋􏰙􏰄 􏰑􏰙􏰆􏰎􏰏􏰃􏰆􏰆􏰗
􏰱􏰈􏰙􏰆􏰔 􏰊􏰋􏰙 􏰕􏰇􏰏 􏰕􏰂􏰋􏰋􏰆􏰃 􏰋􏰏􏰃 􏰋􏰥􏰃􏰄 􏰍􏰂􏰃 􏰋􏰍􏰂􏰃􏰄􏰗 􏰧 􏰕􏰋􏰌􏰑􏰎􏰏􏰇􏰍􏰎􏰋􏰏 􏰋􏰖 􏰋􏰏􏰈􏰎􏰏􏰃 􏰇􏰏􏰒 􏰋􏰡􏰎􏰏􏰃 􏰌􏰇􏰄􏰚􏰃􏰍􏰎􏰏􏰐 􏰌􏰇􏰊 􏰉􏰋􏰄􏰚 􏰑􏰃􏰆􏰍 􏰖􏰋􏰄 􏰊􏰋􏰙􏰄 􏰓􏰙􏰄􏰆􏰙􏰎􏰍􏰗
􏰲􏰋􏰙 􏰉􏰎􏰈􏰈 􏰏􏰃􏰃􏰒 􏰍􏰋 􏰆􏰃􏰍 􏰐􏰋􏰇􏰈􏰆 􏰍􏰋 􏰇􏰕􏰂􏰎􏰃􏰥􏰃 􏰍􏰂􏰃 􏰒􏰃􏰆􏰎􏰄􏰃􏰒 􏰌􏰇􏰄􏰚􏰃􏰍 􏰆􏰂􏰇􏰄􏰃􏰗 􏰳􏰃􏰆􏰃􏰇􏰄􏰕􏰂 􏰇􏰏􏰒 􏰃􏰥􏰇􏰈􏰙􏰇􏰍􏰃 􏰊􏰋􏰙􏰄 􏰍􏰇􏰄􏰐􏰃􏰍 􏰇􏰙􏰒􏰎􏰃􏰏􏰕􏰃􏰔 􏰇􏰏􏰒 􏰌􏰋􏰆􏰍 􏰎􏰌􏰓􏰋􏰄􏰍􏰇􏰏􏰍􏰈􏰊􏰔 􏰌􏰎􏰏􏰒 􏰊􏰋􏰙􏰄 􏰑􏰙􏰒􏰐􏰃􏰍􏰗
􏰁􏰄􏰇􏰕􏰚 􏰊􏰋􏰙􏰄 􏰄􏰃􏰆􏰙􏰈􏰍􏰆 􏰍􏰋 􏰒􏰃􏰍􏰃􏰄􏰌􏰎􏰏􏰃 􏰉􏰂􏰎􏰕􏰂 􏰕􏰇􏰌􏰓􏰇􏰎􏰐􏰏􏰆 􏰒􏰄􏰎􏰥􏰃 􏰍􏰂􏰃 􏰌􏰋􏰆􏰍 􏰓􏰄􏰋􏰛􏰍􏰆􏰗 􏰮􏰦􏰓􏰃􏰄􏰎􏰃􏰏􏰕􏰃 􏰎􏰆 􏰍􏰂􏰃 􏰑􏰃􏰆􏰍 􏰒􏰃􏰍􏰃􏰄􏰌􏰎􏰏􏰃􏰄􏰗 􏰳􏰙􏰏 􏰏􏰃􏰉 􏰕􏰇􏰌􏰓􏰇􏰎􏰐􏰏􏰆 􏰇􏰏􏰒 􏰖􏰋􏰈􏰈􏰋􏰉 􏰍􏰂􏰋􏰆􏰃􏰗 􏰧􏰏􏰇􏰈􏰊􏰣􏰃 􏰇􏰆 􏰊􏰋􏰙 􏰐􏰋 􏰇􏰈􏰋􏰏􏰐 􏰇􏰏􏰒 􏰆􏰍􏰎􏰕􏰚 􏰉􏰎􏰍􏰂 􏰉􏰂􏰇􏰍􏰅􏰆 􏰉􏰋􏰄􏰚􏰎􏰏􏰐 􏰑􏰃􏰆􏰍 􏰖􏰋􏰄 􏰊􏰋􏰙􏰄 􏰕􏰋􏰌􏰓􏰇􏰏􏰊􏰗
􏰴􏰇􏰆􏰍 􏰉􏰋􏰄􏰒 􏰋􏰖 􏰇􏰒􏰥􏰎􏰕􏰃􏰵 􏰏􏰃􏰥􏰃􏰄 􏰆􏰍􏰋􏰓 􏰈􏰋􏰋􏰚􏰎􏰏􏰐 􏰖􏰋􏰄 􏰇 􏰏􏰃􏰉 􏰕􏰇􏰌􏰓􏰇􏰎􏰐􏰏 􏰍􏰂􏰇􏰍 􏰒􏰄􏰎􏰥􏰃􏰆 􏰃􏰥􏰃􏰏 􏰐􏰄􏰃􏰇􏰍􏰃􏰄 􏰓􏰄􏰋􏰛􏰍􏰆􏰗
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