Page 73 - March 2023

that looks good and the owner likes, but fails to do anything else. The way to get business positive results is to prioritize conversions and work on them.
Websites that sell can look pretty, they can look aesthetic and they can have plenty of other add-ons as well, but the fact of the matter is that they have to sell before they achieve anything else. And, website revenue generation is not always about how long visitors stay on the website, but on whether customers end up doing what the website owner wants them to do.
Why Do People Leave Websites?
The truth of internet marketing is that customers eventually tend to leave every website that they enter; unless a Facebook addict decides to remain logged in on the social media site for 24 hours a day. Obviously, website owners cannot keep customers hooked to the website for longer than they actually want to.
Keeping this in mind, the correct question should be, how to get visitors to stay for as long as they possibly can and how to minimize the reasons that make them leave a website?
Some reasons why customers leave your website include:
Poor Website Design
The very first reason that can make people skip your website is the boring nature of the design
Hence, it is extremely difficult for businesses to keep a hold on them for longer durations.
Apart from poor design, meaningless design applications and broken links can also turn your visitors away from your website. Hence, in order to make customers happy, it is necessary that you develop and maintain a website that is both attractive and easy to use.
Sites that Don’t Engage
Giving users a decent web experience is one of the most important factors in the success of a website. Website visitors coming to your website often require some assistance. Delays in providing this assistance can lead to frustrations, which eventually end up with them abandoning the website or getting disheartened.
Live chat offers websites a chance to give customers and visitors exactly what they’re looking for in a fuss free manner.
Unorganized Content
Content is another important consideration for visitors when it comes to staying on or leaving a website. Once they’re impressed with the design and satisfied with live customer service, visitors will look at the quality of content, the standard of language used and the presentation of information.
The following considerations and questions should always be answered or checked before posting
understandable and well- written?
Unnecessary Redirects and Pop-ups Unnecessary redirects and pop-ups and can also scare visitors away from your website. Hardly any customer clicks on a website with pop-ups that are uninteresting and limit engagement levels. However, there are a number of websites today with frequent pop-ups that make life hard for the actual visitor. While pop-ups do get good results at times, organizations should look to maintain a level. A massive rise in frequency can scare customers away.
Websites that Aren’t Optimized for Mobile Devices
A number of visitors today access the internet today through their mobile devices, and in consideration of this, they expect businesses to provide websites that are mobile optimized as well. Unfortunately, mobile-optimized websites are few, and mobile users are often foundleavingwebsitesbecausethe structure is incomprehensible and not optimized for mobile devices.
Ways to Keep Visitors on Your Website
Do you realize that around 90 percent of all visitors who abandon your website will never return? These are all potential leads lost as a result of your failure to close leads and convert them into sales
and pictures on display. Bad user experience can push people away from your website and will stop you from achieving the kind of objectives you require. There are times when customers focus on nothing other than the visual graphics and the
websites that you think will work or
will look good.
Unless you’re experimenting or
making a design-related website,
your primary objective should be
to forward the business aims and
objectives of your website. You just cannotmakeanaestheticwebsitequalityofthecontentonoffer.•Is the content easily
new content on your website;
• Is the content grammatically
accurate?
• Are the statistics used in the
content up-to-date and accurate? • How does the content improve
on the user experience?
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